I updated the infographic poster I created last week customizing one of the templates provided by Canva. I made several changes that I consider would make my poster more effective in delivering my content to viewers.
The “story” told in my poster design begins with descriptive scientific knowledge about salt and its wide range of applications. It progressed to the statistical data documenting salt people eat/consume as the familiar but not-so-well-known knowledge. It ends with extra fun facts about salt, which leads to the final “visit more” section that hopefully can make people curious about salt and actively explore more about the content.
The first thing I changed was my previous colour theme and my font colour. According to design principle #7, blue tends to make people feel calm and trusting, and it fits my content introducing salt, so I stick to a uniform blue theme with light and slightly darker blue to create an overall calming visual effect. In order to strengthen the idea of visual contrast, I changed my font colour to black, as it will look more highlighted and easy to read than before. The title, in particular, is more effective than my first draft since I removed the not-so-functional decorative patterns and increased the size of the title, making it clear and more striking than the previous vague look.
The second important update is the visual aspect of this infographic. I realized that I was lack of images for creating an infographic poster. Thus, I replaced the percentages with images representing various applications of salt in people’s life. I would think that along my way to good design, I paid attention to aesthetics and making my product understandable. According to multimedia learning theories, people learn better when the knowledge is sourced from more than textual information, and numerical pie charts on their own is not enough when more visual effects are available.
In addition to the images added in the first block, I also put a QR code at the end. I realized that this is a poster, and people may view it under different conditions, and having a QR code would make things easier compared to entering the URL into the search engine. I have had a similar experience where I tried to remember an URL but forgot it – not only that it is not something that sticks to my mind, but also that extra information is neither necessary nor urgent for me to explore. That is how people may let go of a chance of learning when they are only interested in a poster to a certain degree, and I think a QR code can solve this problem perfectly.
Last but not least, I made several little changes to improve my symmetrical balance, making sure that the content in my poster is evenly distributed and comfortable to read.
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